AMEET announces ….  Mattel launch Books

Barbie™ is truly an icon through the ages and is one of the world’s most recognizable, well-known and well-loved brands. AMEET is delighted to be launching a global publishing program, beginning in 2025 with glitter sticker activity books and an activity box that turns into Barbie’s dream closet. All with official Barbie® accessories.

On your marks, get set for our global Hot Wheels™ publishing program.

Launching with activity books with stickers and an activity box that turns into a monster trap, all titles come with official Hot Wheels™ cars.

MATTEL PUBLISHING PORTFOLIO 2025

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